HSBC Stand for Pride

Players, staff, Rainbow Swans, HSBC and Twenty10 at the unveiling of Stand for Pride

As Premier Partner of the Sydney Swans and Official Match Day Partner of the annual Pride Game, HSBC is proud to work with the Sydney Swans as we both strive to be leaders in the community. Together we celebrate diversity, with our shared values of respect and inclusion at the heart of everything we do.

On June 25 2022 the annual Pride Game will be held at the Sydney Cricket Ground, Moore Park, and we encourage all Sydney Swans fans and members to join us in taking a stand. Show your support for a diverse and inclusive future for all and Stand For Pride.

The Stand for Pride, an interactive statue featuring a pair of vacant football boots, is a platform for change. It encourages football fans to take a powerful step forward and Stand for Pride by celebrating diversity and inclusion in the football community. HSBC will be encouraging footy fans to step into the Stand for Pride on Driver Avenue at the annual Pride Game.